Top Search Queries Google Wemaster Tools Deomo 4

You probably have an idea of some of the search terms that return your site in the results - if your site is about classic motorcycles, for example, you can always search for classic motorcycles and see where your site comes up. But you'd probably be surprised at the actual search queries people use. This page helps you find out how visitors are finding your site, see which queries most often return your site, and which queries users click to access your site.

Top search queries This table shows you the top 20 queries that return your site, as well as the percentage of the top 20 searches each query represents. These are the search queries your site appears in. Note that this table just lists the queries that returned your site in the results; it doesn't indicate whether anybody actually clicked on your site. Top clicked queries These are the top 20 queries from which users actually clicked a link to your site, as well as the percentage of the top 20 searches each query represents. These are the searches for which your site was one of the most compelling results. The differences between the tables can offer you insight into how users are actually accessing your site versus how often your site appears. If a query appears in the second list, it's a sign that not only does your content perform well for the relevant keywords, but that it's also relevant and appealing to users. How can you use this information? If the Top search queries list doesn't display relevant queries, consider adding relevant, targeted content to your site. Think about the words users might use to search. If a site appears in the first list, but not the second, consider how you might improve your content including your meta descriptions to make it more compelling. Adjustable time frame for query statistics Use the slider to see how your site performed over the last few months. This is useful, because it lets you track your progress and search result improvement after you've made changes to your site.